IN FOR A POUND AS MARYHILL HITS THE
                        CAMPAIGN TRAIL

MARYHILL Housing Association has unveiled a new high-profile campaign focusing on recruiting new members.

It is to concentrate more resources in an ongoing drive to persuade local people of the benefits of joining the Association and serving on the Management Committee.

The new approach means a PERMANENT campaign rather than the previous method of trying to recruit members usually done in the run up to the annual general meeting.

Devised by staff, existing committee members and the Association’s PR advisors Ross Wilson Public Relations, the “IN FOR A POUND” campaign is now in full swing with a poster blitz of Maryhill and Ruchill.

One of its key weapons in the campaign is the production a new newsletter based on Maryhill’s existing communication with tenants known as the Maryhill Mercury.

A new special edition of the Maryhill Mercury has been produced exclusively for potential new members some of whom may be persuaded to go that step further and join the committee.

Willy Briody, Director of the Association said: “We want more people living locally to play their part in the work of Maryhill Housing Association and support the vital role we have in the communities we serve.

“Like all community based housing associations we have an important story to tell and we are hoping local people respond to our appeal and help Maryhill Housing Association keep on delivering good housing for the people of Maryhill and Ruchill.”

Maryhill’s PR advisor Ross Wilson said: “The new campaign delivered at low cost and with the aim of bringing big results differs from previous recruitment drives. As every housing professional knows recruiting members and committee member is always a challenge.

“What we are now doing is making membership recruitment a key part of the Maryhill PR strategy which is ongoing and not sporadic. We will remind tenants and the public at large that Maryhill Housing Association doesn’t just collect the rent, that it has a key role in the well-being of its community and that people can genuinely play a part in decision making.”